These travel costs add up. As luck would have it, I met with Amit Sinha the other day. He used to run the marketing for SAP HANA. I told him about my event calculation worksheet, and he said: “I used to run these events for the original HANA rollout.

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  • http://finnern.com/2018/04/05/sap-inside-tracks-stretch-saps-marketing-event-budget-by-1-9-million-in-2017/