SAP CMO Alicia Tillman Reflects on the Past and Future of Purpose

What do you say to that observation that purpose is certainly nice to have, but it doesn’t necessarily help SAP sell software? I appreciate that feedback and yes, I’ve heard that as well. Are you fami…

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  • https://news.sap.com/2019/01/sap-cmo-alicia-tillman-purpose-led-past-future/

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