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Adobe Spent Big to Compete in Commerce, and Analysts Say It Was a Good Buy

The third time was the charm for Adobe in its $1.68 billion acquisition of commerce platform Magento, which leaves it poised to spar in earnest with CRM and commerce heavyweights like Salesforce, SAP and Oracle. Per Forrester senior analyst Mark Grannan …

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  • https://www.adweek.com/digital/adobe-spent-big-to-compete-in-crm-and-analysts-say-it-was-a-good-buy/
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